@wayne I will continue to snubb my nose at "crApps" - but you're right it'd be foolish to not take lessons from them.
It still boggles my mind that the free app "Slots Mania" is still one of the top 20 grossing apps. It's a fucking free slot machine that you can't win any money with. WTF!
So it might not be this simple, but I see main qualities of Apps:
1) Apps that exist to be profitable
2) Apps that exist to provide interesting / innovative / imaginative content for users
They are not mutually exclusive, and the "best" option is surely a balance between the two.
But I know my motivation in all this is for the art. To push the medium forward. To invent intelligent and engaging experiences that demonstrate qualities of what has made games so important to me.
I hope I can make some money for all the hard work I've put in to achieve #2 - but ultimately that's not what's important to me. It's important to me that I've contributed something interesting and unique to the history of games and art.
It's really analogous to what people watch on TV. Example Honey Boo Boo or whatever that shit is. People love it - or think they love it - and it's extremely successful. But from an artistic perspective, unless it's presented as some form of inverted social commentary (A la Banksy - Exit From the Gift Shop) -and it's not - the producers should be ashamed of themselves.
What people want may not be good for them, but it sure can be profitable.